4 results for month: 07/2014


The Future is Mobile [Health]

Does anyone doubt the mobile health explosion? The media has been full of this news for several years now. An annual CDC survey found that 41 per cent of US households have switched from landline to mobile. Mobile can do it all, from banking to shopping, texting, video conferencing, baby monitoring and more. And mobile doesn’t always mean phone; mobile can be embeddable technology designed to stay with you on the go or monitor your actions. Some recent news headlines: UK Researchers Begin Study to Test ECG-Sensing Car Seats Misfit Taps Beddit for New Sleep Device  Novartis to license Google Smart Lens technology  Empl...

Steps Towards a Productive Pharma/Patient Relationship

What would help patients become more powerful and would help pharma understand patients? First, patients need to connect with each other and support each other. Advocacy groups can help this effort but they need to adopt more aggressive digital strategies. The virtual and digital world now offers great reach at a low cost and the advocacy groups need to take advantage of this. Mobile phones can reach the most remote areas and video conferencing techniques have greatly advanced so that virtual meet-ups are easy to arrange and can offer support and help without the expense or inconvenience of travel. Industry and specifically pharma can help ...

Brain Cancer Survivor Helps Others Through Life Crises

Heidi Gottlieb is a brain cancer survivor who uses her experience as a patient and cancer survivor to guide others through their own life crises. Twenty-five years ago, Gottlieb was diagnosed with a brain tumor. Her experience with being diagnosed at a young age (29 years old) at a time when there was no internet and limited treatment options for brain cancer taught her perseverance and the importance of patient empowerment. After being misdiagnosed, enduring two grueling brain surgeries, undergoing two bouts of radiation treatment and a long re-education period where she had to relearn certain life functions such as how to swallow, Gottlieb ...

Bribing Anxiety

So, the last time that I had my regular appointment was a year ago. I was more than a year past treatment and my blood work came back good, my energy level was good and I had no issues to report. I was told that my complete remission was still in place and that the next appointment would be in six months. As it happens, the treatment that I received in clinical trial for my "moderately severe" matrix of genetic type of chronic lymphocytic leukemia (CLL), mutation status and symptom presentation worked out pretty much perfectly. Time to negotiate. "Let's make it a year?" I implored. They set the appointment for six months but assured me that they ...